How Companies Learn Your Secrets

People often forget there client card at my super market (AH) and I happily lend them mine. Must give them some interesting stats.

The problem is that marketeers really think this matter. Lets examine this particular case for just how idiotic it is.

Target profiles its EXISTING customers to be able to bombard them with coupons for products these same customers already pass everyday... Can win these customers for live? YOU ALREADY GOT THEM! And now instead of them buying the products they already seen at full price, you are reducing the price for no good reason.

TV shows just how desperate marketeers are to prove they matter, the program you are watching interrupted by ads, for the program you were trying to watch followed by overlays of the next program, so please stay tuned... I would if you didn't ruin the program with all this begging. It is like going to a restaurant and having the chef come over after every bite to ask if you are enjoying yourself.

Marketing doesn't sell products, marketing sells marketing. I am not saying ads don't work but rather that the constant overloading of ads, does not work. Check this for yourself, if an adblock takes longer then it used to, do you continue watching? Once ads were singular, to short to flick away. But the "going to the toilet" during the advertising is now a way of life and has been for decades. And here poor advertisers are trying to sell their products to viewers who are studying their toilet door.

Myself? I barely bother with TV anymore. If for some masochistic reason I want to see what happens, I download it and get rid of ads altogether. I have ad block installed and ghostery. NOT because I mind being tracked so much but because I just can't stand the interuptions and delays that slow ads and scripts cause.

This Target campaign targets existing customers into buy stuff they have to buy anyway and ignores new customers altogether... BRILLIANT. I know how effective it is, some marketeers and statisticians got payed big bugs. Mission accomplished. Any actual new customers that make up for the costs and potential lawsuits? (Oh you just wait till they get it wrong or target a woman who had an abortion, or didn't want her family to know or had a miscarriage).

Source: http://rss.slashdot.org/~r/Slashdot/slashdotScience/~3/5cKsg-t9flI/how-companies-learn-your-secrets

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