Business Launch Machine ? The Media Boss

I?ll share thoughts that might help you to go beyond just one launch and really build a business. Along with some of things you need to think about to do that..

Business Launch Machine basically uses principles, strategies and tactics of product launch. It leverages them to build your entire business, so it goes beyond one single launch. You?ll start orchestrating the triggers and sequences of product launch to stack your launches, stack one launch after another, and stack the positioning, influence and connections within your business.

Number one thing you have to bring to your business is ?Think Strategically?.

There are different definitions for thinking strategically, but I want you to think and imagine Sun Tzu?s statement for few seconds..

?The battle is always won before you set foot on the battlefield.?
~ Sun Tzu, Author of The Art of War

I agree. It is about thinking the battle before you get to the battlefield. It is about thinking long-term, rather than thinking about short-term. I believe, it is the one thing that would set you apart!

If you really want to build a business for future, you must be thinking strategically. Here?s few questions you need to think about;

• How your launch will setup for the next launch?
• How your launch helps positioning your brand?
• How your launch can attract new joint venture partners or affiliates?
• How your launch can help to build up the size of your prospect list?
• How your launch can keep the momentum for your upcoming launch?
• What testing methodology can you use during the launch?
• How your launch helps you create new products?
• How your launch can position for higher price product for your next launch?
• How your launch helps you setup for your next product?
• How you can get more case studies or more testimonials for your product?
• Can your story carry over your launch for future launches?
• What could your launch tell you about the market?
• Which story or marketing tactic converts better?
• What get more comments and interactions in your launch sequences?
• What gets people more excited during the launch?

A lot of things to help you think about the big picture, and think strategically to go beyond one launch.. Sometimes you have to decide between maximizing your result in a launch and long-term value. There is no right or wrong answer!

Certainly in your first launch, you?ll not be able to think about of everything.. But as you go through launches and start gaining experience. You?re going to crush it!

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